Do-Follow Link
TL;DR
A hyperlink that passes SEO authority (link equity) from the linking site to the destination site, improving the linked site's search rankings.
A do-follow link (also written as "dofollow") is a standard HTML hyperlink that instructs search engine crawlers to follow the link and pass PageRank authority — sometimes called "link juice" — from the linking page to the destination URL. Do-follow links are the default link type and the most SEO-valuable type of backlink.
The alternative is a "nofollow" link, which includes the rel="nofollow" attribute and historically did not pass authority. Google introduced additional link attributes in 2019: rel="sponsored" for paid links and rel="ugc" for user-generated content. Google now treats nofollow as a hint rather than a directive.
For guest posting and link building campaigns, publishers distinguish between do-follow and nofollow placements. A do-follow link in a guest post on an authoritative site directly contributes to the linked site's backlink profile, domain authority, and search engine rankings. Many premium guest posting platforms — including eWorld Technologies — offer do-follow links as part of paid submission tiers.
Examples in Practice
A standard link: <a href="https://example.com">Anchor Text</a> — do-follow by default. A nofollow link: <a href="https://example.com" rel="nofollow">Anchor Text</a>.